Mac’s Truck Rental is the sister company of Mac’s Truck Sales, a leading UK manufacturer and supplier of custom trucks.
The brief
For a long time, Mac’s Truck Rental had operated as a division of Mac’s Truck Sales. It was time for the brand to stand on its own two feet — but the challenge was to compete with rental brands that had been established by competitors much earlier.
The client objectives
Sometimes clients only want one thing. We had just one key objective from Mac’s Truck Rentals:
- Increase inbound enquiries
OK, then!
The results
What the client said
“The results speak for themselves: we’re at the top of Google, with enquiries coming in every day”
Selena McDade Smith – Head of Rentals, Mac’s Truck Rental
The services we provided
- On-site SEO
- PPC
- Web design and build
- Content marketing strategy
- Content production
- Email marketing management
You can read the full case study here or see more case studies here
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