I’ve always had to be pretty self-sufficient in the marketing roles I’ve been in.
Which is great for the freedom it brings, but it also resulted in two other things:
- I never had anything to measure myself against.
- I had to do EVERYTHING. Search, social, paid, content – if I wanted to try it, I had to do it.
I had no idea whether what I was doing was good or not.
We got enquiries, traffic, all the stuff that I could measure – and saw the numbers going up.
But that’s what all marketers do, right?
So when I started List & Found, that was the real test of whether I could do ‘everything’ well enough to not only get a few clients, but compete with other agencies I’d looked up to.
After a year, I thought we had a couple of projects that were awards-worthy. Again – I had no idea if they were or not, just a feeling that the numbers looked good.
So I worked on the case studies. Backed up all of the thinking.
And we got shortlisted for every award we entered.
Won 2 – inc. a Prolific North Award
Highly commended for 3 – inc. Northern Marketing Awards
And we’ve still got a few to go this year.
ALL because I wanted to see if someone that was forced to good with different channels, actually could be…