A big part of the appeal of WordPress is the wide variety of plugins available to users, along with its usability and functionality. If you’ve just made the transition over to digital, or you’re the proud owner of a fully-functional B2B business site, WordPress’s plugins can make running your website that little bit easier. They’re also a great way to help optimise your site and improve it for SEO purposes, which is arguably, one of the main concerns for website owners these days.
The world of SEO and web development can be pretty complex, especially to business owners who may not be familiar with it. That’s where the WordPress plugins can help. There are thousands of different plugins to choose from, but there are a few that are guaranteed to help improve your website, and boost your rankings in search engine results, all without requiring much technical know-how!
Take a look at our suggestions for the best WordPress plugins you need for your website!
Yoast is one of the most popular plugins, and it’s probably the first thing that comes to any marketer’s mind when they think of SEO on WordPress. Not only is it free, but it’s incredibly easy to use and can help you optimise multiple aspects of your WordPress site including:
- Your page’s URL
- Meta description and title
- Keyword density
- Internal and external links
After selecting your focus keyword, it will analyse your SEO and give you recommendations on what you need to do to improve it for the page, using a traffic light system of colours – Yoast will offer specific actions you can take to move from red or orange to green. Even if you have little knowledge of SEO, Yoast is set out simply and effectively making it easy for those of all abilities to use!
Resizing high-quality photos for your website can be a bit of a chore, but if you have the Smush Pro compression and optimisation plugin installed, it can save you lots of time and energy with your images. Smush allows you to resize, compress and strip down any images you want on your website, without compromising on quality. Not only does it make your life easier, but it also helps you to improve on page load time, enhancing the user experience and SEO of your website.
Email marketing is still a big factor in drawing visitors to your site and creating leads, so it’s vital you can connect and manage your mailing list to your WordPress website. The MailChimp for WordPress plugin lets you connect your MailChimp account to your site so that visitors can easily sign up to your mailing list. The plugin comes with a whole bunch of handy features, including:
- Creating ‘sign up’ forms
- Customising your forms
- Integration with WooCommerce
- Viewing resorts and results
There is a free version available of MailChimp for WordPress, but if you invest in the Premium edition, it comes with additional features that are ideal for B2B businesses!
Updating existing content on your site and creating landing pages are crucial for attracting traffic to your site through SEO. Having a page builder plugin tool for WordPress will make your life a lot easier if you don’t know how to code. WPBakery has drag-and-drop elements to make it stress-free when building the structure of your posts and pages, as well as more advanced features for the more experienced coders.
Local customers and business are the bread and butter of many B2B companies. Local search doesn’t tend to get as much attention as it should, but it’s vital for brick-and-mortar businesses that are trying to increase their exposure to a local demographic.
The Local Search SEO Contact Page plugin is geared towards helping local businesses optimise their local SEO in order to appear in local search results in Google. It also has an added bonus in generating QR codes that enables you to provide information, instructions and discount codes for your customers to use.
Need help with your WordPress site’s SEO? Get in touch!
If you’re unsure about how you can use WordPress effectively to boost your rankings in search results, then why not enlist the help of a B2B marketing agency? At List & Found, we can help you optimise your WordPress site to boost your Google rankings, outperform your competitors, drive more of your ideal customers to your site, and turn your visitors into customers. Sound good? Then get in touch today!