Google Ads & Meta Ads that catch demand without wasting spend

What our ad strategy and management for Google & Meta looks like

Not spray-and-pray. Not set‑and‑forget. This is demand capture: reaching people who are already looking, showing the right message, and sending them to pages that convert. We keep the setup controllable, the reporting understandable, and the spend accountable to leads and revenue.

We focus budget where it returns, cut what doesn’t, and keep optimisation moving every week. You work directly with our senior team. Clear attribution, tidy setup, measurable impact.

What you’ll notice quickly

Deliverables you can expect

Demand capture strategy

Target high‑intent searches and audiences tied to your services and capacity.

Efficient account structure

A clean build that’s easy to control and scale (no chaos, no duplication).

Targeting discipline

Smart use of match types/audiences and robust negative lists to cut waste.

Creative and message testing

Systematic ad copy/creative tests that align with how buyers choose.

Transparent reporting

Leads and revenue first, then the few supporting metrics that explain why.

Attribution you can trust

Agree what counts as a lead, track it cleanly, and roll up to revenue.

Real optimisation: daily, weekly, monthly

Budgets re‑allocated to winners, bids/audiences refined, stale assets refreshed.

Have questions? Speak to our team!

Need someone to explain how digital can work for your business? The List & Found team are ready and waiting...

HOW WE WORK

How we optimise your ads

01

Align

Commercial goals, what a good lead looks like, budgets, and regions. Set success measures (leads, revenue, efficiency).

02

Architect

Build plan: campaign map, audiences, keywords/themes, creative angles, and measurement checklist.

03

Activate

Launch in a clean, controllable structure. QA tracking, confirm lead quality, and get first learnings fast.

04

Accelerate

Weekly optimisation and testing; monthly reviews tied to pipeline; quarterly plans that focus on the next lift.

OUR WORK

Delivering results with Google & Meta Ads

  • Digital Strategy
  • PPC
  • SEO
  • Social media

Workbench

Our work with Workbench Home Search Engine Optimisation Content That Ranks Search […]

Customer experiences that speak for themselves

100% of our clients:

Feel our services have been a good investment, would recommend us to a colleague, and gave us 5-stars in our latest client survey

We chose to work with List & Found because they are just great to work with. It was great to have open conversations and share success as a team

Christine Mooney Marketing Director

Accessibility to senior experienced personnel made List & Found stand out to us, and benefitted our entire marketing department

Jenny Meakin Head of Marketing

FAQS

Common ad strategy & management questions

We’re flexible. We’ll advise on a sensible range for your market so spend is enough to learn and scale, not burn.

Yes. We write ad copy and source/size creative. For bigger concepts, we’ll guide your designers with clear briefs.

Yes. We’ll advise and provide page outlines/edits to improve conversion. We keep changes practical and testable.

Tidy structure and negative hygiene can reduce waste within weeks. Bigger efficiency gains typically build over 1–2 cycles of testing.

Yes. We’ll audit, keep what works, simplify what doesn’t, and move to a structure we can control and scale.

Get in touch

We’re here to help! Reach out to us for expert guidance, advice on how to take the next steps for your digital marketing, or any questions you have.