In six months, Workbench went from hard to find to front and centre when people look for bespoke furniture. We built and refined the right pages so the brand shows up where it matters most, especially for non-brand searches like “bespoke” and “custom”.
Created focused pages for meeting tables, credenzas, and collections so people land on exactly what they want
Wrote clear, product-first copy with benefits, specs, options and simple CTAs
Linked products, collections and use-cases so Google can see the full picture
Added light schema and tidy headings so pages are machine-readable and human-friendly
Lean templates, tight media, key info high on the page
Titles and descriptions tuned to win the click from the results page
Tracked brand vs non-brand to confirm growth came from new audiences
Watched discovery share from new pages to prove they drive sessions
Monitored rankings for priority terms and device split for mobile gains
~200,000 search views in six months (+340%)
Traffic doubled to the site
Top 3 rankings for key terms like “bespoke meeting tables”
New pages for meeting tables, credenzas and collections now drive almost half of all discovery
Growth is mostly non-brand, bringing in people who did not previously know Workbench
Need someone to explain how digital can work for your business? The List & Found team are ready and waiting...
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