Fair for You are a charity-owned, not-for-profit focused on one thing: driving loan applications that help customers buy what they need, when they need it, responsibly.
We have worked with Fair for You for around four years. For the first three years we ran content, email and organic social to grow qualified traffic and keep their audience engaged. The goal was simple: useful content that increased applications and could be repurposed across channels.
Our reporting was linked to their live customer database, so we could attribute applications properly and track application quality, not just clicks.
Built practical, evergreen guides and posts that answered real questions.
Reused the best pieces across email and social so more people saw them.
Tracked what mattered: applications, “4: sign” in Meta, and quality down the funnel.
Took over paid and relaunched Meta with three streams: Core Applications, Shopping Card, Food Club.
Targeting based on what we know works: women, often single parents, 35 to 44, plus sensible interest layers to keep costs down.
Optimised to “4: sign” as the closest in-platform signal to a completed application.
Went after high-intent searches like “washing machines on finance”.
Sent people to clear explainers so they could see if a Core Loan or the Shopping Card suited them, then apply.
Kept keyword lists tight and made sure ads matched the page to protect CPCs and conversion rates.
Need someone to explain how digital can work for your business? The List & Found team are ready and waiting...
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