When we started, most Google traffic came from people already searching for “ACRE”. Solid base, limited growth. The goal was simple: get more new shoppers to find ACRE when they search for treatments, products or brands in the aesthetics space, and make sure those pages work brilliantly on a phone.
Clean markup, clearer headings, key info near the top so Google understands each page fast, especially on mobile
Standardised product templates with benefits, key facts, and FAQs where they help
Tuned page titles and descriptions to read well on the results page and earn the click
Linked brand and category pages to the right products so more of the range can surface for non-brand searches
Added a simple “New in” route so fresh products get indexed and picked up faster
Cleaned up templates and layout so mobile became the main driver of clicks
Kept things fast and scannable so shoppers can make a decision quickly
Separate tracking for brand vs non-brand to make sure growth came from new demand
Monitored mobile vs desktop to confirm the shift after template changes
Watched average ranking while impressions climbed to check we grew the pie, not just shuffled places
Clicks: 50k+ per month (+58%)
Impressions: 2.2m+ per month (+422%)
Monthly organic revenue: £500k+ (+96%)
More doors into the site: ACRE now shows up for far more non-brand searches, bringing in new customers, not just returning ones
Mobile took the lead: after cleaning up templates, mobile became the main source of clicks
Growth without slippage: rankings held broadly steady while visibility surged
Bigger non-brand footprint, same stable rankings
Mobile-first experience driving most of the clicks
Templates that scale: every new product benefits right away
Need someone to explain how digital can work for your business? The List & Found team are ready and waiting...
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