Boosting demand for bespoke commercial interiors through SEO-led growth

In just six months, Workbench’s website has gone from being hard to find to being front and centre when people look for bespoke furniture. By building and refining the right pages, we’ve made sure the brand shows up where it matters most — and it’s paying off.

The results so far:

  • Nearly 200,000 views of the site in search (up 340%)

  • Double the traffic coming through to the site

  • Top 3 rankings for key searches like “bespoke meeting tables”

The new pages around meeting tables, credenzas and collections now drive almost half of all discovery. Importantly, most of this growth is from new audiences searching for “bespoke” and “custom” products, not just people already familiar with the brand.

What’s next:
We’ll keep building on this momentum by creating clear routes into the site for specifiers, designers and dealers, adding industry-focused case studies, strengthening sustainability content, and expanding product guides to turn visibility into more high-value enquiries.