When we started, most Google traffic came from people already searching for “ACRE”. That’s a good base, but it limits growth. Our goal was to help more new shoppers find ACRE when they search for treatments, products or brands in the aesthetics space – and to make sure those pages work brilliantly on a phone.

So we focused on the basics: we tidied how pages are put together, linked related pages so Google can see the connections, and made sure important information is clear at the top of each page. Nothing flashy – just the things that make it easier for Google to understand the site and easier for people to choose a result.

What changed (in simple terms)

  • More doors into the site. ACRE started showing up for far more non‑brand searches (people not typing the company name). That brings in new customers, not just returning ones.
  • Mobile took the lead. After cleaning up page templates and layout, mobile became the main driver of clicks. That’s where most shoppers are, so that’s where we focused.
  • Growth without losing our place. As ACRE appeared for more searches, average ranking stayed broadly the same — which tells us we grew the pie rather than just shuffling positions around.

The monthly numbers we measured

  • Clicks: 50k+ (+58%)
  • Impressions (times ACRE was seen in Google): 2.2m+ (++422%)
  • Monthly organic revenue: £500k+ (+96%)

What we actually did

  1. Fix the foundations – Clean markup, clearer headings, and key info near the top so Google quickly understands each page (especially on mobile).
  2. Join the dots – We connected brand/category pages to the right products and to a simple “New in” page, so more of the range could surface in search.
  3. Make templates do the heavy lifting – We standardised product pages (benefits, key facts, FAQs where they help). This means every new product benefits from the same improvements.
  4. Write for the result page – We tuned titles and descriptions so the listing makes sense at a glance and earns the click.

What this means for ACRE

  • Less reliance on people who already know the brand.
  • A bigger, steadier stream of shoppers who find ACRE while researching.
  • An organic channel that keeps improving as new products are added — because the templates are already set up to win.

Want more new shoppers from Google without overcomplicating things? Let’s talk.